You may have noticed that many law firm websites now offer legal guides or ebooks to their website visitors on very specific topics related to their practice area. Why is this becoming such a popular trend? Why would you create an ebook for your law practice? The top three reasons are credibility, efficiency and shareability. CREDIBILITY When someone sees you
Halloween is a fun time to spend trick or treating with friends and family, but this month, we’ve got some scary website myths to tell you about. There’s nothing scarier than spending money on a site that’s not bringing in new business, so avoid falling into these traps and keep your website performing at its best. MYTH #1 – IF
Do you ever wonder what the professional traits of your website visitors are? If so, you can utilize the LinkedIn Website Demographics tool to get useful data and insights about the people that visit your law firm’s website. The LinkedIn insight tag consists of a snippet of JavaScript code that you would add to your website. This tool gives you
According to the American Bar Association, there are some 1,338,678 licensed, active attorneys in the United States today — that’s up some 15% from a decade ago! If you have newly graduated from law school, passed the bar exam, and hung out your shingle, you might be finding it a bit hard to gain traction for your practice. Luckily, we’ve
Your firm’s website is how you put your best foot forward to the outside world 24x7x365. You’ve put a lot of time and energy into creating it and building it up, so it only makes sense to make sure your website is protected and providing a return on your investment. Being able to protect your website involves a number of
Small law firms and individual lawyers are stretched thin with both money and time. This article offers 10 practical marketing tips that do not cost a lot of money and can be implemented immediately. 1. Create a Marketing Function Every law firm has an accounting function, IT function, reception function and so on. The one function that is often left
It is widely accepted that Data Analytics can help law firms become more profitable and efficient. In fact, a recent survey conducted by ALM Intelligence and Lexis Nexis found that 93% of respondents feel Data Analytics would add value to their practice. However, fewer than half of those respondents reported that their firms are incorporating Data Analytics into the business
Does your law firm’s website address start with http://or https://? The s in a web address means that it is a secure site. Stated otherwise, Internet searchers who review a law firm website that starts with https can be assured that it is the genuine location of a firm’s online presence and not a fake or spoofed site that is
Today’s savvy legal consumer doesn’t need attorneys the way they used to because they don’t buy legal services the way they used to. The consumer is more knowledgeable and has more options available than at any other time in history. Understanding legal consumers is more significant now than ever because technology has shifted the power to them. They are in
Building and growing a prosperous business is a long-term investment of time, effort and resources. There is nothing likely in your past work history that has prepared you to taking the helm of your own enterprise, unless, of course, you have actually owned and operated a separate business. Not to discourage you off the bat, but rather to outline realistic
You may have noticed that many law firm websites now offer legal guides or ebooks to their website visitors on very specific topics related to their practice area. Why is this becoming such a popular trend? Why would you create an ebook for your law practice? The top three reasons are credibility, efficiency and shareability. CREDIBILITY When someone sees you
Halloween is a fun time to spend trick or treating with friends and family, but this month, we’ve got some scary website myths to tell you about. There’s nothing scarier than spending money on a site that’s not bringing in new business, so avoid falling into these traps and keep your website performing at its best. MYTH #1 – IF
Do you ever wonder what the professional traits of your website visitors are? If so, you can utilize the LinkedIn Website Demographics tool to get useful data and insights about the people that visit your law firm’s website. The LinkedIn insight tag consists of a snippet of JavaScript code that you would add to your website. This tool gives you
According to the American Bar Association, there are some 1,338,678 licensed, active attorneys in the United States today — that’s up some 15% from a decade ago! If you have newly graduated from law school, passed the bar exam, and hung out your shingle, you might be finding it a bit hard to gain traction for your practice. Luckily, we’ve
Your firm’s website is how you put your best foot forward to the outside world 24x7x365. You’ve put a lot of time and energy into creating it and building it up, so it only makes sense to make sure your website is protected and providing a return on your investment. Being able to protect your website involves a number of
Small law firms and individual lawyers are stretched thin with both money and time. This article offers 10 practical marketing tips that do not cost a lot of money and can be implemented immediately. 1. Create a Marketing Function Every law firm has an accounting function, IT function, reception function and so on. The one function that is often left
It is widely accepted that Data Analytics can help law firms become more profitable and efficient. In fact, a recent survey conducted by ALM Intelligence and Lexis Nexis found that 93% of respondents feel Data Analytics would add value to their practice. However, fewer than half of those respondents reported that their firms are incorporating Data Analytics into the business
Does your law firm’s website address start with http://or https://? The s in a web address means that it is a secure site. Stated otherwise, Internet searchers who review a law firm website that starts with https can be assured that it is the genuine location of a firm’s online presence and not a fake or spoofed site that is
Today’s savvy legal consumer doesn’t need attorneys the way they used to because they don’t buy legal services the way they used to. The consumer is more knowledgeable and has more options available than at any other time in history. Understanding legal consumers is more significant now than ever because technology has shifted the power to them. They are in
Building and growing a prosperous business is a long-term investment of time, effort and resources. There is nothing likely in your past work history that has prepared you to taking the helm of your own enterprise, unless, of course, you have actually owned and operated a separate business. Not to discourage you off the bat, but rather to outline realistic
