Graduating from law school is an exciting time in your life. You have studied hard, read more than you thought you could, and reached your goal – passing the bar exam! This article is geared toward those of you who choose to go into private practice at a law firm. A future article will discuss tips to start your own
Most of the lawyers I work with across the country enjoy brainstorming new ideas; especially this time of year. Often, they look at what other lawyers are doing and say, “If THIS firm is doing it, we should be too!” Alternatively, as we ring in the new year, you might be thinking, “out with the old, and in with the
For a local law firm, it can be hard to compete with the larger-sized billboard giants and television T.V. ads, but if you are strategic in your approach to local optimization and have access to the right tools, you can easily climb the ranks of local Google search. To get started, evaluate your website with this Free Local Listings Scan. What
Are you looking to increase your views on LinkedIn? If so, you should definitely consider utilizing native video on this site and its app. The native-video feature is available on your mobile device, so make sure to download the LinkedIn app. Also update your app to make sure that you have the latest version. When you open up the LinkedIn
Using social media used to be simple. Write a blog for your website, add it to your HootSuite calendar with a few words of explanation, include a link to the website and it was done. On the appointed day, your content appeared everywhere. NOT ANYMORE. All the major platforms have tweaked their algorithms, changing what kind of content gets promoted
We all live an interesting dichotomy: as digitally connected as we all are, the task of being memorable has not changed, perhaps grown more challenging. Yet, to succeed in business, one must take consistent steps to be seen and be known. Personal branding is placed at the very center of that. In today’s business culture, it is not enough to
You’ve seen them … they’re on Facebook, LinkedIn, Instagram, SnapChat, Twitter, and especially You-Tube. Videos! All sorts of topics posted by people from all walks of life: teaching videos, sales videos, testimonial videos—you name it. And in today’s world where lawyers are losing clients due to the influx of DIY websites like Legalzoom, lawyers are realizing they have no choice
It’s no secret that effective communication through content marketing is a key part of the marketing and business development strategy for every attorney and law firm. Yet research shows that 93-percent of blogs don’t get read by clients, prospects and key contacts. Why? Well, a study by Microsoft says that people decide whether or not to read something online in
The Partner I recently spoke with an AmLaw partner who hired a marketing consultant to help him to help him with IAM (Individual Attorney Marketing) to grow his personal client base. The consultant outlined a strategy that focused primarily on social media, particularly Facebook, Twitter, Instagram, Google Adwords etc. This would require substantial investments of both time and capital. Since
Summer is finally here – from backyard barbeques to outdoor work events, from firm open houses to boat cruises, the doors are now open to myriad warm-weather social networking events, fundraisers, weddings, and Bat Mitzvas. Like bears coming out of hibernation, your friends, colleagues and co-workers have amped up their social lives for the summer. It’s time that you join
Graduating from law school is an exciting time in your life. You have studied hard, read more than you thought you could, and reached your goal – passing the bar exam! This article is geared toward those of you who choose to go into private practice at a law firm. A future article will discuss tips to start your own
Most of the lawyers I work with across the country enjoy brainstorming new ideas; especially this time of year. Often, they look at what other lawyers are doing and say, “If THIS firm is doing it, we should be too!” Alternatively, as we ring in the new year, you might be thinking, “out with the old, and in with the
For a local law firm, it can be hard to compete with the larger-sized billboard giants and television T.V. ads, but if you are strategic in your approach to local optimization and have access to the right tools, you can easily climb the ranks of local Google search. To get started, evaluate your website with this Free Local Listings Scan. What
Are you looking to increase your views on LinkedIn? If so, you should definitely consider utilizing native video on this site and its app. The native-video feature is available on your mobile device, so make sure to download the LinkedIn app. Also update your app to make sure that you have the latest version. When you open up the LinkedIn
Using social media used to be simple. Write a blog for your website, add it to your HootSuite calendar with a few words of explanation, include a link to the website and it was done. On the appointed day, your content appeared everywhere. NOT ANYMORE. All the major platforms have tweaked their algorithms, changing what kind of content gets promoted
We all live an interesting dichotomy: as digitally connected as we all are, the task of being memorable has not changed, perhaps grown more challenging. Yet, to succeed in business, one must take consistent steps to be seen and be known. Personal branding is placed at the very center of that. In today’s business culture, it is not enough to
You’ve seen them … they’re on Facebook, LinkedIn, Instagram, SnapChat, Twitter, and especially You-Tube. Videos! All sorts of topics posted by people from all walks of life: teaching videos, sales videos, testimonial videos—you name it. And in today’s world where lawyers are losing clients due to the influx of DIY websites like Legalzoom, lawyers are realizing they have no choice
It’s no secret that effective communication through content marketing is a key part of the marketing and business development strategy for every attorney and law firm. Yet research shows that 93-percent of blogs don’t get read by clients, prospects and key contacts. Why? Well, a study by Microsoft says that people decide whether or not to read something online in
The Partner I recently spoke with an AmLaw partner who hired a marketing consultant to help him to help him with IAM (Individual Attorney Marketing) to grow his personal client base. The consultant outlined a strategy that focused primarily on social media, particularly Facebook, Twitter, Instagram, Google Adwords etc. This would require substantial investments of both time and capital. Since
Summer is finally here – from backyard barbeques to outdoor work events, from firm open houses to boat cruises, the doors are now open to myriad warm-weather social networking events, fundraisers, weddings, and Bat Mitzvas. Like bears coming out of hibernation, your friends, colleagues and co-workers have amped up their social lives for the summer. It’s time that you join
