With the summer months upon us, it is too easy to be lulled into a sense of complacency and slack off on targeted business development initiatives and fail to grow network connections. Avoid the temptation and leverage these next several months with a concentrated effort to build and strengthen your network. Contact lists — gotta have them … and you
If you are currently not incorporating video marketing into your law firm marketing plan, you should consider it. Video marketing has so many benefits: Google owns YouTube so videos have a tendency to rank high on Google (if they are strategically setup for SEO), they allow your audience to connect with you, videos are great for engagement, and they help
In an era where competition is steep and everyone is vying for that page one ranking, it is important to have a better understanding of what factors are important for SEO rankings. There are two ways to rank on page one of Google, one way is by paying Google to rank your law firm under the sponsored section. This advertising
You are in the relationship-building business. For lawyers, it is imperative to consistently and persistently cultivate, nurture and strengthen their relationships with their universal network – with clients, to receive more work; with referral sources, to receive more referrals; with prospects to develop new work, and so on. Then, answer me, why is it that a significant number of lawyers (clients
December is a great month for reflection and planning. I don’t know about you, but generally in December, my clients become more involved in their own family activities, and a little less active in their day-to-day practice. Your New Year’s resolutions have been set. You will eat healthier, get more exercise, and double down on your commitment to generate more
Branding has become a hot topic in all aspects of business in the last few years. In the past, a law firm focused on their reputation. Your reputation is now your brand. Your brand is what people say and think about you. How are you presenting your services and how the target client or audience see them is what makes
Why is that lawyer showing up above you on Google? You’re a better lawyer. As frustrating as this situation may be, the truth is, that lawyer has likely invested heavily in their SEO – Search Engine Optimization. Many law firms pay thousands of dollars per month to SEO companies who work magic behind the scenes and deliver high rankings on
Nearly every lawyer I have ever worked with agrees that word-of-mouth referrals from others are the driving force behind their success. There truly is a symbiotic relationship between your marketing and legal sales efforts. Remember that marketing is about the messages you convey to the world, and sales is about you, sitting one-on-one, with a prospective client or referral source
Every month, I step back, talk to clients, and diligently work to create content that will be relevant to readers of Attorney at Law Magazine. This article will focus on the trends and best practices surrounding your number one marketing tool, second only to your dazzling personality – your website! I am continually amazed to see websites that are five
Believe it or not, you learned the process of how to develop a marketing plan in law school. Let me explain. Developing a marketing plan is just like conducting the discovery upon which you create the case strategy, or pursuing due diligence before you create “deal points“ for an acquisition. So, let’s get back to basics. In order to motivate
With the summer months upon us, it is too easy to be lulled into a sense of complacency and slack off on targeted business development initiatives and fail to grow network connections. Avoid the temptation and leverage these next several months with a concentrated effort to build and strengthen your network. Contact lists — gotta have them … and you
If you are currently not incorporating video marketing into your law firm marketing plan, you should consider it. Video marketing has so many benefits: Google owns YouTube so videos have a tendency to rank high on Google (if they are strategically setup for SEO), they allow your audience to connect with you, videos are great for engagement, and they help
In an era where competition is steep and everyone is vying for that page one ranking, it is important to have a better understanding of what factors are important for SEO rankings. There are two ways to rank on page one of Google, one way is by paying Google to rank your law firm under the sponsored section. This advertising
You are in the relationship-building business. For lawyers, it is imperative to consistently and persistently cultivate, nurture and strengthen their relationships with their universal network – with clients, to receive more work; with referral sources, to receive more referrals; with prospects to develop new work, and so on. Then, answer me, why is it that a significant number of lawyers (clients
December is a great month for reflection and planning. I don’t know about you, but generally in December, my clients become more involved in their own family activities, and a little less active in their day-to-day practice. Your New Year’s resolutions have been set. You will eat healthier, get more exercise, and double down on your commitment to generate more
Branding has become a hot topic in all aspects of business in the last few years. In the past, a law firm focused on their reputation. Your reputation is now your brand. Your brand is what people say and think about you. How are you presenting your services and how the target client or audience see them is what makes
Why is that lawyer showing up above you on Google? You’re a better lawyer. As frustrating as this situation may be, the truth is, that lawyer has likely invested heavily in their SEO – Search Engine Optimization. Many law firms pay thousands of dollars per month to SEO companies who work magic behind the scenes and deliver high rankings on
Nearly every lawyer I have ever worked with agrees that word-of-mouth referrals from others are the driving force behind their success. There truly is a symbiotic relationship between your marketing and legal sales efforts. Remember that marketing is about the messages you convey to the world, and sales is about you, sitting one-on-one, with a prospective client or referral source
Every month, I step back, talk to clients, and diligently work to create content that will be relevant to readers of Attorney at Law Magazine. This article will focus on the trends and best practices surrounding your number one marketing tool, second only to your dazzling personality – your website! I am continually amazed to see websites that are five
Believe it or not, you learned the process of how to develop a marketing plan in law school. Let me explain. Developing a marketing plan is just like conducting the discovery upon which you create the case strategy, or pursuing due diligence before you create “deal points“ for an acquisition. So, let’s get back to basics. In order to motivate
